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Relevant Courses

Professional Selling

Topics

Strategies for relationship building, effective communication, asking questions
Sales process from beginning to end
Various personalities and types of salespeople

Assignments

Graded sales role-play as a buyer and a seller
Simulations to answer questions, build a customer profile, and create a value proposition

Business Research for Decision Making

Topic

Understanding the terminology with databases and their construction
Interpret standard business reports
Gain an understanding to develop and answer business research questions
Ethical and legal issues in data collection and analysis

Assignments

Excel Expert Certification Exam
Group assignment's to put into practice the learnings of the week

Principles of Marketing

Topics

Comprehensive knowledge of marketing terminology
Elements of a successful marketing plan
Market research and market segmentation
Decision-making in product development, distribution, and pricing

Assignments

Simulation to create a marketing plan and value proposition around a backpack to appeal to the customer persona.

Supply Chain and Operations Management

Topics

Tradeoffs between choosing different supply chains
Supply chains strategic importance and impact on the firm
Competence with key techniques to understand managerial implications of supply chain policies
Forecasting, inventory management, and supply chain management

Assignments

Multiple simulations meant to expose students to real time forecasting, inventory management, project management, and quality management